Cram is a well-guarded secret in the Shire, being the magical ointment that Hobbits applied liberally to their feet. It toughened and waterproofed the soles, so that they never had to wear shoes.
The elves bought the recipe for cram from the Sandyman family long ago, and immediately locked it away for all eternity, since the Elves' entire economy is based around the making and selling of footwear throughout Middle Earth. (See the fairy tale "The Shoemaker and the Elves" for more info.)
Unfortunately, the recipe for cram has been lost forever, which means we are condemned to wearing overpriced Nikes throughout the 7th Age.
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What did Elrond do to Sam when he found he attended the secret Council uninvited?
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