Elves aren't shallow, Tolkien just isn't Victor Hugo when it comes to approaching physical appearance. And as for the "fair appearance" that Morgoth and Sauron put on to win the Noldor over, I think the issue here isn't only in good looks, but also in the ability to charm and deceive.
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~The beginning is the word and the end is silence. And in between are all the stories. This is one of mine~
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