In many movies taking place in our time the various products are usually <I>in</I> the movies in order to promote them.<P>Think of Frodo & Sam in Emyn Muil drinking Elvish <I>miruvir</I> from Pepsi bottles.<P>Or think of pipe-weed; "Gandalf - the Marlboro Wizard"...<P>Galadriel shampoo - gives your hair that Elvish feel...<P> I'd better stop.
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