[Bêthberry]

I wonder if all references are equally valid. Are there qualitative differences? Does motivation count?

I would think that such a headline in Forbes magazine represents a marketing strategy, to jump on a bandwagon in order to increase sales: is this, too, how mythologies spread? Is this fundamentally different from Imladris's Stephen King reference?

This raises the question of whether there are differences between cultural production and marketplace production. If Tolkien can manufacture one, why can't corporations.