I don't think that Sauron was looking for a "mystical awe" effect. That never bothered him. His favorite thing to do was mock, especially mock beautiful things. I think that's why he used Tengwar.
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But Melkor also was there, and he came to the house of Fëanor, and there he slew Finwë King of the Noldor before his doors, and spilled the first blood in the Blessed Realm; for Finwë alone had not fled from the horror of the Dark.
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