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The Red Book of Westmarch - good marketing idea. It would include the Hobbit, LoTR and some UT items, I suppose
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Actually
Heren I was in Barnes and Noble looking for a copy of the Sil (I haven't read it yet

), and there was The Hobbit, FOTR, TTT, and ROTK, hardback covers in a big red casing (and the covers were red). I don't think it was called "The Red Book of Westmarch," but it's an interesting thought?