Well I just think it's a travesty that they had to advertise to get in new fans at all. If they'd just done everything exactly as it was in the books there still would have been... several... hundred... tenths of people that would watch the movies.
Anyway, my take on it is the drinking songs. Blantant advert for Budweiser. I can hear the frogs: "Are you hot as a hobbit in the house of Eorl? Have a drink--Budweiser is the sponsor of the Pelennor Fields Games. Watch for our ads on the sides of the Oliphaunts!"
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The answer to life is no longer 42. It's 4 8 15 16 23... 42.
"I only lent you my body; you lent me your dream."
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