"The Lord of the Rings" is completely an advertisement for Wisk laundry detergent. Some of you may remember that tv commercial, with those annoying people chanting "Ring around the collar! Ring around the collar!". All we hear in the movie is "The Ring must be destroyed! The Ring must be destroyed!", and Frodo seems quite reluctant for others to see it and indeed embarassed if they do.
Also, "Lord of the
Rings" might be a reference to the
rings on the planet Saturn, which could either mean that the carmaker Saturn had some influence, or that NASA got its hands on the material and want to fund more probes into deep space.
The latter would of course explain the 'dumbing down' of LotR, as the rocket scientists would not expect the average American to have any brains at all.