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Perhaps the marketer should be Sauron! After all, he must have marketed those Great Rings to the races of Middle Earth in some convincing way!
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Unfortunately, my textbook doesn't name any kind of economic goal involving avoiding being enslaved at the hands of an over-zealous commissioner...
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Perhaps there can be some thought given to the relationship between management and workers as well, as there was the alliance between Celebrimbor and Narvi, and the works of Moria flourished then...and how "delving too deeply" can cause a business to go under due to a "Balrog market."
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Not a bad idea... perhaps I'll work that in there somewhere!