The term 'raise awareness' can go straight to Mordor, and never come back, and never appear in an ATM rpg, for that matter; also, the over-psychologized person who came up with such a sniveling piece of weak-speak when there are at least three, count 'em, three different and better ways to say the same thing:
'get the word out'
'spread the word'
'let people know'
Join me in removing this and other such sniveling pieces of weak-speak from our working vocabularies! Let's spread the word that there are a lot of good old ways of saying things and the latest bureaucrateze is NOT better. Hah!!!