Does familiarising your family and friends with the term "Werewolf" count?
If it does, I think a lot of us have probably done our part...
If not, I can still say that one of my non-Tolkien online friends has become very familiar with me disappearing from MSN to PM or chat with what I tend to describe as "the Lovely Lady 'Downers". I may yet get him to join on the reputed strength of our female numbers.
Of course, the Werewolf talk could be a bit of a deterrent in that matter...
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I prefer history, true or feigned.
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