Well, why do people really hate anything? It's hard to say what makes someone hate something.
In some cases I really think it has to do with peers and what is considered "cool". Most people probably consider Lord of the Rings to be something that only those "wierd people who roleplay" like. Others probably honestly have a general fear of literature. It is quite a book to read, and most people probably don't consider even giving it a shot.
Other people just tend to dislike anything that is fantasy...
People are just all different. I may love Lord of the Rings but I guess I am the same way as people who hate Lord of the Rings by saying that I hate Dawson's Creek. It must all be in the brain combined with who you hang out with and what your day to day life consists of. Most people who I know that love fantasy and Lord of the Rings are people who are looking for a sort of escapism. People who sometimes wish they could live in another world where pop culture doesn't have such an overwhelming affect on society.
Well, I don't really know if that answers your question... but I don't think that it really has just one plain and clear answer.
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