What's cool about boasting to a girl about how she's no match for you only for her to immediately cut you down to size? Nothing, that's what. He's an egomaniacal jerk, nothing more.
While Elu makes a very convincing case for the Snowmen, I must say that no one character seems much cooler than Bilbo Baggins himself. All he does is sit about writing and smoking all day. That beatnik spirit is alive and well in this one! No doubt, that is
cool. 