Not only did it bring in many new fans, it brought out some worn books off the dusty shelves of some that read long ago and also readers that were big on Tolkien, but unaware of his place in popular culture (i.e. discussion groups, forums, mailing lists, et alia). Many fans who had read the books but did only that were inspired to seek out others who share in their fascination.
An easy-to-see testament to that is the number of members for this forum. <1,000 before the movie came out; almost 4,500 at the moment.
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...take counsel with thyself, and remember who and what thou art.
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