Funny how they keep touting out reasons for purported cinematic quality while the title of the ranking is
Franchises, eh wot? I rather think this is the criterion with greatest weight:
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Originally Posted by IGN
Also factored in were the franchises' commercial and artistic successes, as well as their impact on pop culture and how many ancillary items they spawned (videogames, comics, fast food tie-ins, etc.).
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I think it must have been the Burger King Ring Meals which added that extra little nudge, although the Games Workshop miniatures likely helped. I don't think we've yet had a graphic comic version of LotR either or novel serialisations (although I bet somone might be looking at The Silm with avaricious plans), so that probably also held back the LotR trilogy from top billing.