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StW:
They're doing both- they are satisfying a perceived market need. Certain Tolkien fans get the pictures for less, and H/C makes money. Win-win.
No business is in it for charity- but that doesn't mean that they're not offering value for money. Consumer choice is a good thing.
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The entire plot of The Lord of the Rings could be said to turn on what Sauron didn’t know, and when he didn’t know it.
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