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the movie's failure at the box office
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Hey, hold your horses, guys. Success and failure doesn't begin and end in the United States, there is a world out there....the film seems to have done really very well outside the US, and made $135m as of December 19th, and it hasn't even opened in Australia, Japan or Latin America yet.
I've got no axe to grind here, I haven't seen it yet, and I prefer Tolkien to Pullman, myself. But movie success shouldn't just be measured on US box office takings alone.
The Passion of the Christ, for example was a huge hit in the US but it was more or less a flop everywhere else.