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I take your point, but that doesn't explain why the movies have been so popular across the rest of the world - in many places Pullman's work is no better known than in the US - & why there was so little interest in them in America. Many successful movies have been made of books that no-one has heard of.
If they had been as popular in the US as they have been across the rest of the world NL would certainly have gone ahead with sequels alongside the Hobbit movies. Either US audiences decided they weren't interested in yet another fantasy series - which puts a huge question mark over the forthcoming Hobbit films, or there was something about the movies - maybe what audiences heard about Pullman's philosophical position.
Its interesting (to say the least) that in every country but the US TGC has been fantastically successful. Thing is, TGC is not a 'flop' outside the US - just the opposite.
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