[engwaalphiel]

I searched for this and found no success so here's my own post for it .
Does it seem that the fantasy genre of book and film is merchanising heaven . Companies can make millions out of selling related things to die hard fans and children alike. LOTR is a great example of this - here on the barrowdowns we had the post "Merchandise we'd like to see but probably won't"
Fantasy is so easy to promote things on .
LOTR brings us the usual video , DVD , soundtrack of any other film and the hardback paperback , postcard edition collectors edition of any other book , AND we get the lunchbox , the chess set , the many boardgames , the pencil cases , folders , action figures , playsets of another major fantasy film / series . THEN we get the rings , the swords , the costume , the ears and more besides.
Fantasy must be one of the film industry and film merchandising industries biggest sellers . Does anyone agree that it is getting too big . That they can push anything with the LOTR logo on it ?