A Little Green attended a gig by mistake and not being able to comprehend the situation the next day, wrote in her diary what she thought she had seen.
An overweight Radagast sponsors a fitness program for wizards in a rather commercial reality TV show.
Beregond robbed Greenie's house next afternoon, but was hypnotised by the content of Greenie's diary that later, when he was arrested, the police saw how he had ruined Greenie's nice TV.
THE Ka, generally knowing everything, was the first to explain the situation right. Fortunately, nobody listened to her.
Unbeknownst to Bilbo, Gandalf's ultimate use of Thorin's company was for commercializing the famous 'dwarven girth' on the Dragon Food Network by displaying Bombur as a 307 kg virginia ham.
Nogrod had a completely unrelated vision and proclaimed himself the King of On.
Legate of Amon Lanc thought Nogrod was joking and took retelling the joke as his life's quest.
Gandalf had his secret reasons to organise the Quest to Erebor: Smaug had ordered Dwarves for meal in Gandalf's online food shop.
Thinlómien saw the potential harm in the joke and locked it behind two bars having not a clue of the consequences.