and some are more appealing than others.... I can't help thinking that Glorfindel or Bergil would be the more successful of Gordis' lines. Phantom's sound suitabley upmarket but I don't think I have hit on a winner with Grima. Mind you back in the day tbere was a rather cheap scent called "Tramp" which was terribly successful while having a name which was just wrong on so many levels.
Googling I find to my amazement that it is still available and claims to be unmistakeable...!!!.