For once the journalists of the Downer magazine can be applauded from having a keen eye on things.
"We're so cool we don't even know what cool is", hits the mark exactly.
If you know what is cool, it means "the cool" has been set by others for you to know and follow. The real cool people just set it for others to "know".
And to
lmp: Pants? Really? Pants are soo last season anyway...