I think PJ is prejudiced against elves, and wants to make everyone else hate them too.
That's the only explanation for all of this, unless he believes that people are so shallow that women only go to movies with strong female characters (I've never understood this idea...) and that guys have to be tempted by hot female actors to go see a movie.
Also, I'm more scared now then I was when I thought Itaril/Tauriel was Legolas's love interest...if she isn't his love interest, then she's likely someone else's. Which quite frankly scares me. If she ends up being Thranduil/Bilbo/Bard's love interest, I'm taking a knife to the screen. Same if she ends up being the one to slay Smaug/sneak the dwarves out of the dungeons/rescue them from the goblins.