I think if they made another film and Jackson wasn't directing they'd have a more difficult marketing challenge ahead of themselves.
I think a film that didn't feature the brand recognition of Jackson's name or the brand recognition of the titles of The Lord of the Rings or The Hobbit (which were still somewhat famous in their own right) would face much more of a struggle.
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"Since the evening of that day we have journeyed from the shadow of Tol Brandir."
"On foot?" cried Éomer.
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