Ah, of course! Favoured by Gandalf the Grey and Movie!Denethor, a
CHICKEN-hearted fellow (such as Bilbo might seem to be) could well run backwards, perhaps even blubbering NEKCIHC! Though he would admittedly seem very strange while doing so.
I admit I only got this by scouring the chapter for any food with an N at the end.
Were you by any chance hungry when coming up with these?
hS