It's always the worst leaders who are the most eloquent and charismatic speakers. They have no other way of convincing the populace to follow them.
As the famous Eddie Izzard said, what you say is only 5%. The rest of it is how you say it. Ergo, Kennedy could get away with saying "I'm a jelly doughnut," right in the middle of Berlin.
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But Melkor also was there, and he came to the house of Fëanor, and there he slew Finwë King of the Noldor before his doors, and spilled the first blood in the Blessed Realm; for Finwë alone had not fled from the horror of the Dark.
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