The article comes across to me as being a pretty superficial appreciation of
LOTR. I get a definite 'movie vibe' from the way the parody is presented. My initial feeling is that the author is a fan of the movies, speaking to other fans of the movies, trying to come off as satirical.
I don't know who the target demographic of the website might be, but my feeling is that the writer missed the mark with his intentions. I personally don't know any people (away from this fine forum, of course
) who'd be likely to pay it much mind.