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RM doesn't personally vet every story in his huge empire as some sort of Grand Propaganda Strategy. The one dominant watchword at the RuperTimes is- SELL! Sex it up, create scandal, do whatever it takes to move the rag. Oh, how Trollope's Thunderer has fallen!
If RM is concerned at all, it's along the lines that 'no press is bad press.' Any and all coverage helps generate the hypestorm desired.
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The entire plot of The Lord of the Rings could be said to turn on what Sauron didn’t know, and when he didn’t know it.
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