When you make up music to songs from the books because it's a 3-hour car ride to El Paso.
When you come up with an idea for a Clear-Eye commercial involving Mordor. And then consider selling it.
"Pan from bottom of Barad-Dur to Sauron. Ben Stein is on one spire.
Ben: 'For red eye, use Clear-Eye.'
Ben drops a bit of Clear-Eye on Sauron. Barad-Dur collapses and Sauron dissapears. Dust clears to show Ben in a pile of rubble, glasses askew
Ben: 'Wow.'"