See my first post. My main question, which I thought was pretty clear, doesn't have anything to do with how well the film might be received. It's close to, as you put it, whether it would "re-brand" the "Tolkien" name in the eyes of people who haven't in fact read Tolkien?. But it's not restricted to people who haven't read him. Anyone; popular culture in general.
When people think "Tolkien" they think of what? hobbits, orcs, dragons, middle-earth, good vs. evil etc. I'm interested in how a film version of CoH has the capacity to change such perceptions, given the assumption above, and given that reviews of the book often exhibited surprise and astonishment and the variance in tone imminent in the novel when compared to LoTR.
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