Post Office and the Times - The Barrow-Downs Discussion Forum

LePetitChoux · 11-09-2002, 12:36 PM

Those of us living in britain might be interested in this: <BLOCKQUOTE>quote:<HR> Royal Mail joins forces with Lord of the Rings sequel in 1st Class Christmas campaign [09/07/2002]Royal Mail is poised to deliver the most exciting Christmas promotion of 2002, with an exclusive tie up with Hollywood’s most eagerly awaited blockbuster of this year – The Lord of the Rings: The Two Towers. Selected images from the forthcoming film will be unveiled for the first time anywhere in the World, and will feature on 14 million game cards, which will be wrapped with books of 12 First Class Christmas stamps and will be available online at <A HREF="http://www.royalmail.com." TARGET=_blank>www.royalmail.com.</A> The partnership with Entertainment Film Distributors and New Line Cinema, will see Royal Mail venture into the world of movies for the first time and gives customers the opportunity to experience the film through participation, gaining insight into the characters, the film and the plot before the film’s general release in the UK. Paul Troy, Royal Mail’s Brand & Communications Director said: "This high profile, multimillion pound through-the-line campaign is a continuation of our new and innovative approach to marketing, which started with Royal Mail’s unique tie up with Sir Elton John, and our £1 million pound stamp promotion, last Christmas.” “Joining forces with The Lord of the Rings:The Two Towers will create interest and excitement in the Royal Mail brand at our busiest time of the year and this reflects our appetite to work with large, third party partners on large scale campaigns in the future", he added. Between 5 November and 21 December, customers buying a book of 12 First Class Christmas stamps (available from over 55,000 retail outlets including 17,500 Post Officeä branches), will be able to join in the quest to ‘Find the One Ring and win £1 Million’ and other prizes. Lesley Hasson-Egan, director of Lime Communications (Entertainment Film Distributors UK Promotions Agency) said: “It’s a great partnership - the link with Royal Mail offers excellent exposure opportunities and benefits for both the film and for Royal Mail.” Claydon Heeley Jones Mason are the lead agency for the campaign, which is being supported with a mixture of above and below the line marketing activity, with creative executions by Bates UK, media planning and buying by Carat, trade marketing by Proximity and on-line activity by Rufus Leonard.. Royal Mail’s Christmas stamps for 2002 will also go on sale on 5 November and will be available from 17,500 Post Office branches throughout the UK and online from <A HREF="http://www.royalmail.com." TARGET=_blank>www.royalmail.com.</A> Featuring traditional symbols of the festive season, all five stamps in the issue will be self-adhesive. Holly leaves topped with bright red berries will be the image seen on billions of First Class stamps, as Royal Mail gears up to deliver a bumper Christmas mailbag of around 2.1 billion cards, letters and parcels. The Lord of the Rings : The Two Towers is released at cinemas globally on 18th December 2002. <HR></BLOCKQUOTE>. As a related topic, <BLOCKQUOTE>quote:<HR> Royal Mail unveils First Class Christmas with Lord of the Rings online exclusive [18/07/2002]In support of its First Class Christmas stamp promotion, which will make one customer a millionaire, Royal Mail will unveil a website featuring some world-exclusive images from Hollywood’s most eagerly awaited blockbuster – The Lord of the Rings: The Two Towers. This exciting Christmas First Class stamp promotion, (running from November 5 – December 21) and the high profile partnership with the film sees Royal Mail venture into the world of movies for the first time. The promotion offers customers buying a book of 12 First Class Christmas stamps the opportunity to ‘Find the One Ring and win £1m’ plus other first class prizes. In another Royal Mail first, customers will also be able to buy books of First Class Christmas stamps with the instant win gamecards via the website’s online shop and have the opportunity to win £1 million in cash. Customers visiting <A HREF="http://www.royalmail.com" TARGET=_blank>www.royalmail.com</A> will also be able to buy official, licensed film merchandise and have the opportunity to experience the film through participation, gaining insight into the characters, the film and the plot before the film’s general release in the UK. Selected images from the forthcoming sequel will also be unveiled for the first time on 5 November on 14 million instant win gamecards, which are wrapped with each book of 12 First Class Christmas stamps. Paul Troy, Brand & Communications Director at Royal Mail, said: “Royal Mail is ready to deliver a First Class magical Christmas to all its customers. This promotion is a continuation of our new and innovative approach to marketing at Royal Mail, which began with our unique tie up with Sir Elton John and our £1 million promotion last Christmas.” “Joining forces with The Lord of the Rings: The Two Towers and offering an exciting online presence gives our customers the opportunity to participate and win £1 million this Christmas by simply logging on and buying a book of 12 First Class Christmas stamps online. The partnership reflects our appetite to work with major, third party partners on large scale campaigns in the future", he added. Royal Mail’s The Lord of the Rings: The Two Towers website is being designed by Rufus Leonard and the web address will be featured on the promotional gamecards, as well as on outdoor posters, and in press advertising and PR activity. An online ad campaign (bought through Carat Interactive), using rich-media banners, will drive customers direct to the site. Following from the success of last Christmas, Royal Mail will also be offering a free online Christmas last posting dates reminder service, where customers can register for email and SMS reminder messages. In addition to the website activity, the First Class Christmas stamps and gamecards will be available through more than 55,000 retail outlets, including 17,500 Post Office branches. <HR></BLOCKQUOTE> [ November 09, 2002: Message edited by: LePetitChoux ][ November 10, 2002: Message edited by: LePetitChoux ]

Ainalondwen · 11-09-2002, 02:05 PM

Bought a book of first class stamps today, complete with gamecard, with TTT image...Didn't win.I'll keep trying. Hopefully we'll need some stamps in the office at SOME point.

LePetitChoux · 11-10-2002, 05:42 AM

Another thing (just heard it on the radio), Today there will be exclusive pictures of TTT in the Sunday times (or it could be next week, the guy on the radio said "This Sunday", not "Today"). I'll probably buy it and check it out, but it's probably nothing I haven't seen before...

busybee · 11-10-2002, 12:32 PM

Lucky person who wins. The only thing in the paper here about TTT was that they are rushing to get it on screen in time because they are behind schedule or something....it was only about 10 lines with a tiny picture of Sam and Frodo that was fuzzy....its not a big deal over here

11-09-2002, 12:36 PM	#1
LePetitChoux Vegetable of Doom Join Date: Oct 2002 Location: London Posts: 720	Post Office and the Times Those of us living in britain might be interested in this: <P> <BLOCKQUOTE>quote:<HR> <B>Royal Mail joins forces with Lord of the Rings sequel in 1st Class Christmas campaign<BR>[09/07/2002]</B><P>Royal Mail is poised to deliver the most exciting Christmas promotion of 2002, with an exclusive tie up with Hollywood’s most eagerly awaited blockbuster of this year – The Lord of the Rings: The Two Towers. <BR>Selected images from the forthcoming film will be unveiled for the first time anywhere in the World, and will feature on 14 million game cards, which will be wrapped with books of 12 First Class Christmas stamps and will be available online at <A HREF="http://www.royalmail.com." TARGET=_blank>www.royalmail.com.</A> <BR>The partnership with Entertainment Film Distributors and New Line Cinema, will see Royal Mail venture into the world of movies for the first time and gives customers the opportunity to experience the film through participation, gaining insight into the characters, the film and the plot before the film’s general release in the UK. <BR>Paul Troy, Royal Mail’s Brand & Communications Director said: "This high profile, multimillion pound through-the-line campaign is a continuation of our new and innovative approach to marketing, which started with Royal Mail’s unique tie up with Sir Elton John, and our £1 million pound stamp promotion, last Christmas.”<BR>“Joining forces with The Lord of the Rings:The Two Towers will create interest and excitement in the Royal Mail brand at our busiest time of the year and this reflects our appetite to work with large, third party partners on large scale campaigns in the future", he added.<BR>Between 5 November and 21 December, customers buying a book of 12 First Class Christmas stamps (available from over 55,000 retail outlets including 17,500 Post Officeä branches), will be able to join in the quest to ‘Find the One Ring and win £1 Million’ and other prizes. <BR>Lesley Hasson-Egan, director of Lime Communications (Entertainment Film Distributors UK Promotions Agency) said: “It’s a great partnership - the link with Royal Mail offers excellent exposure opportunities and benefits for both the film and for Royal Mail.”<BR>Claydon Heeley Jones Mason are the lead agency for the campaign, which is being supported with a mixture of above and below the line marketing activity, with creative executions by Bates UK, media planning and buying by Carat, trade marketing by Proximity and on-line activity by Rufus Leonard.. <BR>Royal Mail’s Christmas stamps for 2002 will also go on sale on 5 November and will be available from 17,500 Post Office branches throughout the UK and online from <A HREF="http://www.royalmail.com." TARGET=_blank>www.royalmail.com.</A> Featuring traditional symbols of the festive season, all five stamps in the issue will be self-adhesive. <BR>Holly leaves topped with bright red berries will be the image seen on billions of First Class stamps, as Royal Mail gears up to deliver a bumper Christmas mailbag of around 2.1 billion cards, letters and parcels.<BR>The Lord of the Rings : The Two Towers is released at cinemas globally on 18th December 2002. <HR></BLOCKQUOTE>.<BR>As a related topic,<BR> <BLOCKQUOTE>quote:<HR> <BR><B>Royal Mail unveils First Class Christmas with Lord of the Rings online exclusive<BR>[18/07/2002]</B><P>In support of its First Class Christmas stamp promotion, which will make one customer a millionaire, Royal Mail will unveil a website featuring some world-exclusive images from Hollywood’s most eagerly awaited blockbuster – The Lord of the Rings: The Two Towers.<BR>This exciting Christmas First Class stamp promotion, (running from November 5 – December 21) and the high profile partnership with the film sees Royal Mail venture into the world of movies for the first time. The promotion offers customers buying a book of 12 First Class Christmas stamps the opportunity to ‘Find the One Ring and win £1m’ plus other first class prizes.<BR>In another Royal Mail first, customers will also be able to buy books of First Class Christmas stamps with the instant win gamecards via the website’s online shop and have the opportunity to win £1 million in cash. <BR>Customers visiting <A HREF="http://www.royalmail.com" TARGET=_blank>www.royalmail.com</A> will also be able to buy official, licensed film merchandise and have the opportunity to experience the film through participation, gaining insight into the characters, the film and the plot before the film’s general release in the UK. <BR>Selected images from the forthcoming sequel will also be unveiled for the first time on 5 November on 14 million instant win gamecards, which are wrapped with each book of 12 First Class Christmas stamps. <BR>Paul Troy, Brand & Communications Director at Royal Mail, said: “Royal Mail is ready to deliver a First Class magical Christmas to all its customers. This promotion is a continuation of our new and innovative approach to marketing at Royal Mail, which began with our unique tie up with Sir Elton John and our £1 million promotion last Christmas.”<BR>“Joining forces with The Lord of the Rings: The Two Towers and offering an exciting online presence gives our customers the opportunity to participate and win £1 million this Christmas by simply logging on and buying a book of 12 First Class Christmas stamps online. The partnership reflects our appetite to work with major, third party partners on large scale campaigns in the future", he added.<BR>Royal Mail’s The Lord of the Rings: The Two Towers website is being designed by Rufus Leonard and the web address will be featured on the promotional gamecards, as well as on outdoor posters, and in press advertising and PR activity. An online ad campaign (bought through Carat Interactive), using rich-media banners, will drive customers direct to the site. <BR>Following from the success of last Christmas, Royal Mail will also be offering a free online Christmas last posting dates reminder service, where customers can register for email and SMS reminder messages. <BR>In addition to the website activity, the First Class Christmas stamps and gamecards will be available through more than 55,000 retail outlets, including 17,500 Post Office branches. <HR></BLOCKQUOTE><BR> <P>[ November 09, 2002: Message edited by: LePetitChoux ]<p>[ November 10, 2002: Message edited by: LePetitChoux ] __________________ je suis une bonne odeur

11-09-2002, 02:05 PM	#2
Ainalondwen Pile O'Bones Join Date: Jan 2002 Location: The (Perth)Shire, Scotland Posts: 22	Bought a book of first class stamps today, complete with gamecard, with TTT image...Didn't win.<P>I'll keep trying. Hopefully we'll need some stamps in the office at SOME point. __________________ Aa' i'sul nora lanne'lle, Aa' lasser en lle coia orn n' omenta gurtha, Aa' menealle nauva calen ar' malta, Aa' menle nauva calen ar' ta hwesta e' ale'quenle Read Feist

11-10-2002, 05:42 AM	#3
LePetitChoux Vegetable of Doom Join Date: Oct 2002 Location: London Posts: 720	Another thing (just heard it on the radio), Today there will be exclusive pictures of TTT in the Sunday times (or it could be next week, the guy on the radio said "This Sunday", not "Today"). I'll probably buy it and check it out, but it's probably nothing I haven't seen before... __________________ je suis une bonne odeur

11-10-2002, 12:32 PM	#4
busybee Haunting Spirit Join Date: Sep 2002 Location: Mirkwood, Lothlorien...dream...actually the middle of nowhere...Mumbai Posts: 89	Lucky person who wins.<BR>The only thing in the paper here about TTT was that they are rushing to get it on screen in time because they are behind schedule or something....it was only about 10 lines with a tiny picture of Sam and Frodo that was fuzzy....its not a big deal over here __________________ Pleeze does anyone know of a magical doorway or something to Middle Earth!?!?