Did JRRT encourage new ME stories?

[The Saucepan Man]

Originally Posted by Lal

But no, it seems it has to have a brand name on it these days - alas that's the world we now live in where Nike Tolkien is going to be better than Tesco Value Tolkien.

Actually, I suspect that the choice would be between Tesco Tolkien and Tesco 'Read the Difference' Tolkien - same thing, just more nicely packaged and double the price.