Three Times The Hobbit?

[Inziladun]

Originally Posted by William Cloud Hicklin

Well, I can't get very upset about PJ making a PSA- he is after all probably the most famous Kiwi since Edmund Hillary.

*sigh* The message itself is admittedly a positive one, but it still irks me to see the characters commercialized. And the cynic in me finds it difficult not to ascribe the ulterior motive of movie hype to everything of that sort I see. Whether it's the case in this instance or not, other recent instances of eye-rolling marketing gimmicks make it hard to separate the wheat from the chaff.